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Welcome to the 2021 AAA Virtual Annual Conference Program!
Be sure to bookmark this page, download the app, sign up to create your own schedule, and personalize your profile!
This is the
official schedule
of the online virtual conference.
All times are in EASTERN DAYLIGHT TIME or UTC-4.
Instructions on how to access the live presentations will be emailed to all paid registered attendees prior to the start of the conference.
If you find any errors, please email
olivia@amcsource.com
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Saturday
, March 20
10:00am EDT
5.1 Influences on Message Effects
Palm Room
Harlan Spotts
5.1a Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Palm Room
5.1b Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos
Palm Room
5.1c - CANCELLED
Palm Room
5.1d Desirability or Feasibility? How Spatial Distance Between Product and Model Influence Product Evaluation
Palm Room
5.2 Gender Targeting Effects
Daytona Room
Sara Rosengren
5.2a Are You Man Enough: Masculinity Advertising Appeals Across Print Ads
Daytona Room
5.2b You can't shop with us: How U.S. based, value and mid-market online clothing retailers position their plus-size female clothing sections
Daytona Room
5.2c Like the Dad in the Ad: Testing a Conceptual Model for New Fathers' Responses to Dadvertisements
Daytona Room
5.2d Consumer Responses to Gender-Targeted Advertising: Computational Research Analyzing the 2020 Super Bowl Commercials
Daytona Room
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American Academy of Advertising Annual Conference
America/New York
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American Academy of Advertising Annual Conference
Mar 18
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20, 2021
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, March 19
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, March 20
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Thursday
, March 18
Friday
, March 19
Saturday
, March 20
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Daytona Room
Lunch - Siesta Room
Palm Room
Pensacola Room
Siesta Room
Virtual Lobby - Siesta Room
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Session 4
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