American Academy of Advertising Annual Conference has ended

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American Academy of Advertising Annual Conference

Welcome to the 2021 AAA Virtual Annual Conference Program!

Be sure to bookmark this page, download the app, sign up to create your own schedule, and personalize your profile!
This is the official schedule of the online virtual conference.
All times are in EASTERN DAYLIGHT TIME or UTC-4.
Instructions on how to access the live presentations will be emailed to all paid registered attendees prior to the start of the conference.

If you find any errors, please email olivia@amcsource.com.

4:30pm EDT

8.1 Pandemic Context Research Palm RoomGlen Nowack 8.1a Evoking Empathy, Seeking Solidarity, or Aspiring Normalcy: Which Appeals Better to SMI Followers During the Pandemic? Palm Room 8.1b Wearing Face Masks for Societal Gain or Avoiding Personal Loss? How Gain-Loss Frame and Self-Other Appeals Impact Consumer Compliance with the Face Mask Mandate Palm Room 8.1c Public Service Announcements on COVID-19 Through the Prism of Goal-Framing Theory Palm Room 8.1d Commenting on Brand Posts during a Crisis: The Relationship between Context-induced Moods and Brand Message Processing Palm Room 8.2 Political Advertising and Ethnic Targeting Daytona RoomCynthia Morton 8.2a Political Advertising in the United States: Persuasion Knowledge and Support for Regulation in Social Media Daytona Room 8.2b Why Am I Getting This Ad? How the Degree of Political Targeting and Political Fit Affects Persuasion Knowledge, Voter Attitudes, and Online Privacy Behaviors Daytona Room 8.2c Examining African Americans' Persuasion Knowledge and Coping of Advertisers' Use of Artificial Intelligence and Ethnic Affinity Targeting in Social Media Daytona Room 8.2d When Interruption Benefits: Impact of Goal Pursuit Context and Flow on Consumer Responses to In-game Advertising Daytona Room 8.3 Source Credibility & Celebrity Research Pensacola RoomMike Yao 8.3a Exploration of consumers' motives for following social media influencers on Instagram and the role of materialism Pensacola Room 8.3b Parallel and Synergistic Pathways to Celebrity Persuasion: Consumer Ideal-Celebrity and Celebrity-Product Congruence as Determinants of Expertise and Trustworthiness, and the Role of Involvement in Determining... Pensacola Room 8.3c The Effect of Source Credibility within the Experiential Atmosphere of Video Game Livestreaming Pensacola Room 8.3d Impartial Endorsements: Influencer and Celebrity Declarations of Honesty and Non-Sponsorship Pensacola Room