American Academy of Advertising Annual Conference has ended

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American Academy of Advertising Annual Conference

Welcome to the 2021 AAA Virtual Annual Conference Program!

Be sure to bookmark this page, download the app, sign up to create your own schedule, and personalize your profile!
This is the official schedule of the online virtual conference.
All times are in EASTERN DAYLIGHT TIME or UTC-4.
Instructions on how to access the live presentations will be emailed to all paid registered attendees prior to the start of the conference.

If you find any errors, please email olivia@amcsource.com.

Jooyoung Kim

University of Georgia
Professor
Athens, Georgia

grady.uga.edu/faculty/jooyoung-kim/

Editor-in-Chief, Journal of Interactive Advertising

11:45am EDT

2.1 Influencer Marketing Frameworks and Considerations Palm RoomAnan Wan 2.1a Consumer Decision-Making Process in Influencer Commerce: A Grounded Theory Palm Room 2.2 Understanding the Influence of Creative Elements Daytona RoomThomas Vogel 2.3 Special Topic Session: Advancing Computational Advertising Research Pensacola Room

1:15pm EDT

Lunch - Meet the Editors Lunch - Siesta Room

2:45pm EDT

3.1 Alternative Approaches to Ad Measurement Palm RoomHilde Voorveld 3.1a The effects of commercial breaks on ad and program memory: A neurophysiological study Palm Room 3.1c A computational approach to Facebook advertising: Measuring media effectiveness by platform, device, and placement Palm Room

4:30pm EDT

4.1a What's in a viral ad? An analysis of viral advertising through the elaboration likelihood model Palm Room 4.1b Effects and Presence of Sexual Appeals in Social Media: Interplay of Emotion Regulation, Sexual Self-Schema, and Cultural Difference Palm Room 4.2 Ad Agency Philosophy, Diversity and Creativity Daytona RoomTeresa Mastin 4.2a Political Ideology: The Lurking Bias Challenging Ethnic Diversity in the Advertising Workforce Daytona Room 4.2b Examining Gender Diversity in Advertising: A Textual Analysis of Award-Winning Agency Websites Daytona Room 4.3 Special Topic Session: The Complexity of Brands Taking A Stand Pensacola Room

6:30pm EDT

AAA Members' Meeting Siesta Room

7:30pm EDT

President's Reception Siesta Room

10:00am EDT

5.1 Influences on Message Effects Palm RoomHarlan Spotts 5.1a Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories Palm Room 5.1b Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos Palm Room 5.1d Desirability or Feasibility? How Spatial Distance Between Product and Model Influence Product Evaluation Palm Room 5.2d Consumer Responses to Gender-Targeted Advertising: Computational Research Analyzing the 2020 Super Bowl Commercials Daytona Room

11:30am EDT

Morning Break Virtual Lobby - Siesta Room

11:45am EDT

6.1 Green Message Effectiveness Palm RoomDr. Kim Sheehan 6.1a Greenfluencers on Social Media: Positive Effects of Lower Popularity Metrics for Products sponsored by Green Influencers Palm Room 6.2b Contrastive and Assimilative Upward Comparisons with Social Media Influencers Daytona Room 6.2c Predicting Consumer Engagement towards Social Media Branded Content: A Computational Visual Analysis Approach Daytona Room 6.2d Understanding the Twitter Conversation about AI in Advertising based on Natural Language Processing Daytona Room

1:15pm EDT

Lunch - Awards Lunch Lunch - Siesta Room

2:45pm EDT

7.1 Children, Ethics and Advergames Palm RoomAnna R McAlister 7.1d What if advergaming was effective before playing? The impact of advergame perceived legitimacy on attitudes and downloads intent. Palm Room 7.2 Personalized Advertising Effects & Brand Advocacy Daytona RoomJameson Hayes 7.2a Algorithmic Persuasion in Social Media. Identifying user groups based on awareness, appropriateness and coping ability Daytona Room 7.2d What makes a loyal fan a brand advocate on social media? Capitalizing on brand page loyalty to build self-expansion benefits for fans Daytona Room 7.3 Special Topic Session: Translating Consumer Neuroscience into Advertising Research and Education Pensacola Room

4:15pm EDT

Afternoon Break Virtual Lobby - Siesta Room

4:30pm EDT

8.1 Pandemic Context Research Palm RoomGlen Nowack 8.1b Wearing Face Masks for Societal Gain or Avoiding Personal Loss? How Gain-Loss Frame and Self-Other Appeals Impact Consumer Compliance with the Face Mask Mandate Palm Room 8.2c Examining African Americans' Persuasion Knowledge and Coping of Advertisers' Use of Artificial Intelligence and Ethnic Affinity Targeting in Social Media Daytona Room 8.2d When Interruption Benefits: Impact of Goal Pursuit Context and Flow on Consumer Responses to In-game Advertising Daytona Room