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American Academy of Advertising Annual Conference
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Welcome to the 2021 AAA Virtual Annual Conference Program!
Be sure to bookmark this page, download the app, sign up to create your own schedule, and personalize your profile!
This is the
official schedule
of the online virtual conference.
All times are in EASTERN DAYLIGHT TIME or UTC-4.
Instructions on how to access the live presentations will be emailed to all paid registered attendees prior to the start of the conference.
If you find any errors, please email
olivia@amcsource.com
.
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Thursday
, March 18
9:00am EDT
From Celebrity Endorsements to Influencer Marketing: Current Topics and Research Opportunities
Palm Room
Chen Lou
1:00pm EDT
Your Successful Career: Doctoral Student and Junior Professor Symposium
Palm Room
Dr. Kim Sheehan • Dr. Marla Royne Stafford • Dr. Joseph Phelps
Friday
, March 19
10:00am EDT
1.1 YouTube as a Media Channel
Palm Room
Sela Sar
1.1a Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
Palm Room
1.1b "Overpriced Junk": The Overwhelming Impact of Negative User-Generated Comments on the Effectiveness of Influencer Marketing on YouTube
Palm Room
1.1c Compete or Complement? How YouTube Recommendation Algorithm Shapes Influencer Marketing Environment
Palm Room
1.1d "I am Watching This Ad So You Can Make More Money That You Deserve!": Voluntary Ad-Viewing on YouTube
Palm Room
1.2 Privacy & Ethical Issues
Daytona Room
Dr. Joseph Phelps
1.2a The Perils of Prescription Drug Ads: Examining the Issue of Misinformation and Deceptive Advertising on Social Media through FDA Warning Letters
Daytona Room
1.2b Search Engine and Advertising Ethics in China: A Textual Analysis of Consumer-misleading Advertisings in Baidu Search Engine
Daytona Room
1.2c Chatbot Advertising as a Double-Edged Sword: The Roles of Regulatory Focus, Ad Personalization, and Privacy Concern
Daytona Room
1.2d How Moral Failure Leverages Online Ethical Behaviors
Daytona Room
11:30am EDT
Morning Break
Virtual Lobby - Siesta Room
11:45am EDT
2.1 Influencer Marketing Frameworks and Considerations
Palm Room
Anan Wan
2.1a Consumer Decision-Making Process in Influencer Commerce: A Grounded Theory
Palm Room
2.1b The Mechanism Behind the Impact of Influencer Marketing: The Moderating Role of Perceived Influencer Marketing Value
Palm Room
2.1c The Effects of Thinking Styles on Evaluations of Products Endorsed by Social Media Influencers
Palm Room
2.1d Time Heals All Wounds: How Discounting Cues and Multiple Exposures Impact the Effectiveness of Influencer Advertising Over Time
Palm Room
2.2 Understanding the Influence of Creative Elements
Daytona Room
Thomas Vogel
2.2a How Kawai-Style Illustrations Dampen the Aversive Effects of Disgusting Objects in Advertising
Daytona Room
2.2b ASMR in Advertising and Its Effects: The Moderating Role of Product Involvement and Brand Familiarity
Daytona Room
2.2c Visual or Textual Superiority Effect? Investigating the Effect of Presentation Format and Individual Processing Propensity on Mental Imagery of Online Product Information
Daytona Room
2.2d How Anthropomorphic Naming Increases Purchase Intentions for Irregular Produce
Daytona Room
2.3 Special Topic Session: Advancing Computational Advertising Research
Pensacola Room
1:15pm EDT
Lunch - Meet the Editors
Lunch - Siesta Room
2:45pm EDT
3.1 Alternative Approaches to Ad Measurement
Palm Room
Hilde Voorveld
3.1a The effects of commercial breaks on ad and program memory: A neurophysiological study
Palm Room
3.1b Exploring out-of-home advertising effectiveness through facial recognition systems
Palm Room
3.1c A computational approach to Facebook advertising: Measuring media effectiveness by platform, device, and placement
Palm Room
3.1d Can We Turn Advertising into Experiences? College-Aged Young Consumers' Perception of Autonomous Sensory Meridian Response (ASMR) Advertising
Palm Room
3.2 Cause Related and CSR Appeal Effectiveness
Daytona Room
Joe Phua
3.2a The Effect of Psychological Distances and Message Fatigue on E-smoking Cessation PSAs in the Psychological Reactance Perspective
Daytona Room
3.2b "We Are All in This Together": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism
Daytona Room
3.2c Advocating Corporate Social Responsibility in These Uncertain Times of COVID-19? The Moderating Effect of Threat Persuasion in CSR Advertising
Daytona Room
3.2d The Mediating Roles of Self-Efficacy and Response Efficacy in the Relationship Between Message framing and Coping Strategy
Daytona Room
3.3 Special Topic Session: The Importance of (Risking) Offending Your Advertising Students
Pensacola Room
4:15pm EDT
Afternoon Break
Virtual Lobby - Siesta Room
4:30pm EDT
4.1 Understanding Message Appeals
Palm Room
Charles Gulas
4.1a What's in a viral ad? An analysis of viral advertising through the elaboration likelihood model
Palm Room
4.1b Effects and Presence of Sexual Appeals in Social Media: Interplay of Emotion Regulation, Sexual Self-Schema, and Cultural Difference
Palm Room
4.1c The Effects of Message Order in Charity Advertising on Emotions and Donation Intention: The Mediating Roles of Negative and Positive Empathy
Palm Room
4.1d "I" Have Type 1 Diabetes: Patient Influencers' Promotion of DTCA on Instagram through Narrative Transportation
Palm Room
4.2 Ad Agency Philosophy, Diversity and Creativity
Daytona Room
Teresa Mastin
4.2a Political Ideology: The Lurking Bias Challenging Ethnic Diversity in the Advertising Workforce
Daytona Room
4.2b Examining Gender Diversity in Advertising: A Textual Analysis of Award-Winning Agency Websites
Daytona Room
4.2c An Analysis of Agency Philosophies and Their Impact on Agency Performance
Daytona Room
4.2d Margaret Fishback Takes a Walk Through the Creative Revolution: A Look at the Real-Life Lillian Boxfish and Her Extraordinary Copywriting Career
Daytona Room
4.3 Special Topic Session: The Complexity of Brands Taking A Stand
Pensacola Room
6:30pm EDT
AAA Members' Meeting
Siesta Room
7:30pm EDT
President's Reception
Siesta Room
Saturday
, March 20
10:00am EDT
5.1 Influences on Message Effects
Palm Room
Harlan Spotts
5.1a Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Palm Room
5.1b Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos
Palm Room
5.1c The Role of Unexcepted Articulation and Transportation Experience in Evaluating Article-Form Native Advertising
Palm Room
5.1d Desirability or Feasibility? How Spatial Distance Between Product and Model Influence Product Evaluation
Palm Room
5.2 Gender Targeting Effects
Daytona Room
Sara Rosengren
5.2a Are You Man Enough: Masculinity Advertising Appeals Across Print Ads
Daytona Room
5.2b You can't shop with us: How U.S. based, value and mid-market online clothing retailers position their plus-size female clothing sections
Daytona Room
5.2c Like the Dad in the Ad: Testing a Conceptual Model for New Fathers' Responses to Dadvertisements
Daytona Room
5.2d Consumer Responses to Gender-Targeted Advertising: Computational Research Analyzing the 2020 Super Bowl Commercials
Daytona Room
11:30am EDT
Morning Break
Virtual Lobby - Siesta Room
11:45am EDT
6.1 Green Message Effectiveness
Palm Room
Dr. Kim Sheehan
6.1a Greenfluencers on Social Media: Positive Effects of Lower Popularity Metrics for Products sponsored by Green Influencers
Palm Room
6.1b The Green Hotel: A Narrative Approach To Overcoming the Message Credibility Problem in Advertising
Palm Room
6.1c Greener than Others? Exploring Generational Differences in Green Perceptions and Purchase Intentions of the US Consumer: Consumer Socialization and Social Intelligence Perspectives
Palm Room
6.1d Comparing the Effects of Greenwashing Claims in Environmental Airline Advertising: Perceived Greenwashing, Brand Evaluation, and Flight Shame
Palm Room
6.2 Social Media Effects
Daytona Room
Lauren Labrecque
6.2a The Role of Twitter Usage Motivations in Influencing Brand, Influencer, and Peer User Impacts on Native Ad Brand Outcomes
Daytona Room
6.2b Contrastive and Assimilative Upward Comparisons with Social Media Influencers
Daytona Room
6.2c Predicting Consumer Engagement towards Social Media Branded Content: A Computational Visual Analysis Approach
Daytona Room
6.2d Understanding the Twitter Conversation about AI in Advertising based on Natural Language Processing
Daytona Room
6.3 Special Topic Session: The role of experiential learning in advertising education
Pensacola Room
1:15pm EDT
Lunch - Awards Lunch
Lunch - Siesta Room
2:45pm EDT
7.1 Children, Ethics and Advergames
Palm Room
Anna McAlister
7.1a How They Got to Sesame Street: Children's Television Workshop's Appropriation of Advertising Tactics for Effective Childhood Literacy Education
Palm Room
7.1b Predicting Parental Advertising Mediation: The Direct and Indirect Influence of Perceived Addressability in Advertising Targeting Children
Palm Room
7.1c Ethical side effects of corporate surveillance: synced advertising and its impact on chilling effects
Palm Room
7.1d What if advergaming was effective before playing? The impact of advergame perceived legitimacy on attitudes and downloads intent.
Palm Room
7.2 Personalized Advertising Effects & Brand Advocacy
Daytona Room
Jameson Hayes
7.2a Algorithmic Persuasion in Social Media. Identifying user groups based on awareness, appropriateness and coping ability
Daytona Room
7.2b Who Uses My Data? Self-brand Connections and Personalized Advertising within Social Media
Daytona Room
7.2c Understanding Personalized Recruitment Ads Effectiveness: The Role of Personalization Level and Message Involvement
Daytona Room
7.2d What makes a loyal fan a brand advocate on social media? Capitalizing on brand page loyalty to build self-expansion benefits for fans
Daytona Room
7.3 Special Topic Session: Translating Consumer Neuroscience into Advertising Research and Education
Pensacola Room
4:15pm EDT
Afternoon Break
Virtual Lobby - Siesta Room
4:30pm EDT
8.1 Pandemic Context Research
Palm Room
Glen Nowack
8.1a Evoking Empathy, Seeking Solidarity, or Aspiring Normalcy: Which Appeals Better to SMI Followers During the Pandemic?
Palm Room
8.1b Wearing Face Masks for Societal Gain or Avoiding Personal Loss? How Gain-Loss Frame and Self-Other Appeals Impact Consumer Compliance with the Face Mask Mandate
Palm Room
8.1c Public Service Announcements on COVID-19 Through the Prism of Goal-Framing Theory
Palm Room
8.1d Commenting on Brand Posts during a Crisis: The Relationship between Context-induced Moods and Brand Message Processing
Palm Room
8.2 Political Advertising and Ethnic Targeting
Daytona Room
Cynthia Morton
8.2a Political Advertising in the United States: Persuasion Knowledge and Support for Regulation in Social Media
Daytona Room
8.2b Why Am I Getting This Ad? How the Degree of Political Targeting and Political Fit Affects Persuasion Knowledge, Voter Attitudes, and Online Privacy Behaviors
Daytona Room
8.2c Examining African Americans' Persuasion Knowledge and Coping of Advertisers' Use of Artificial Intelligence and Ethnic Affinity Targeting in Social Media
Daytona Room
8.2d When Interruption Benefits: Impact of Goal Pursuit Context and Flow on Consumer Responses to In-game Advertising
Daytona Room
8.3 Source Credibility & Celebrity Research
Pensacola Room
Mike Yao
8.3a Exploration of consumers' motives for following social media influencers on Instagram and the role of materialism
Pensacola Room
8.3b Parallel and Synergistic Pathways to Celebrity Persuasion: Consumer Ideal-Celebrity and Celebrity-Product Congruence as Determinants of Expertise and Trustworthiness, and the Role of Involvement in Determining...
Pensacola Room
8.3c The Effect of Source Credibility within the Experiential Atmosphere of Video Game Livestreaming
Pensacola Room
8.3d Impartial Endorsements: Influencer and Celebrity Declarations of Honesty and Non-Sponsorship
Pensacola Room
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American Academy of Advertising Annual Conference
America/New York
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American Academy of Advertising Annual Conference
Mar 18
-
20, 2021
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, March 19
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, March 20
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