American Academy of Advertising Annual Conference

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American Academy of Advertising Annual Conference

Welcome to the 2021 AAA Virtual Annual Conference Program!

Be sure to bookmark this page, download the app, sign up to create your own schedule, and personalize your profile!
This is the official schedule of the online virtual conference.
All times are in EASTERN DAYLIGHT TIME or UTC-4.
Instructions on how to access the live presentations will be emailed to all paid registered attendees prior to the start of the conference.

If you find any errors, please email olivia@amcsource.com.

9:00am EDT

From Celebrity Endorsements to Influencer Marketing: Current Topics and Research Opportunities Palm RoomChen Lou

1:00pm EDT

Your Successful Career: Doctoral Student and Junior Professor Symposium Palm RoomDr. Kim Sheehan • Dr. Marla Royne Stafford • Dr. Joseph Phelps

10:00am EDT

1.1 YouTube as a Media Channel Palm RoomSela Sar 1.1a Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube Palm Room 1.1b "Overpriced Junk": The Overwhelming Impact of Negative User-Generated Comments on the Effectiveness of Influencer Marketing on YouTube Palm Room 1.1c Compete or Complement? How YouTube Recommendation Algorithm Shapes Influencer Marketing Environment Palm Room 1.1d "I am Watching This Ad So You Can Make More Money That You Deserve!": Voluntary Ad-Viewing on YouTube Palm Room 1.2 Privacy & Ethical Issues Daytona RoomDr. Joseph Phelps 1.2a The Perils of Prescription Drug Ads: Examining the Issue of Misinformation and Deceptive Advertising on Social Media through FDA Warning Letters Daytona Room 1.2b Search Engine and Advertising Ethics in China: A Textual Analysis of Consumer-misleading Advertisings in Baidu Search Engine Daytona Room 1.2c Chatbot Advertising as a Double-Edged Sword: The Roles of Regulatory Focus, Ad Personalization, and Privacy Concern Daytona Room 1.2d How Moral Failure Leverages Online Ethical Behaviors Daytona Room

11:30am EDT

Morning Break Virtual Lobby - Siesta Room

11:45am EDT

2.1 Influencer Marketing Frameworks and Considerations Palm RoomAnan Wan 2.1a Consumer Decision-Making Process in Influencer Commerce: A Grounded Theory Palm Room 2.1b The Mechanism Behind the Impact of Influencer Marketing: The Moderating Role of Perceived Influencer Marketing Value Palm Room 2.1c The Effects of Thinking Styles on Evaluations of Products Endorsed by Social Media Influencers Palm Room 2.1d Time Heals All Wounds: How Discounting Cues and Multiple Exposures Impact the Effectiveness of Influencer Advertising Over Time Palm Room 2.2 Understanding the Influence of Creative Elements Daytona RoomThomas Vogel 2.2a How Kawai-Style Illustrations Dampen the Aversive Effects of Disgusting Objects in Advertising Daytona Room 2.2b ASMR in Advertising and Its Effects: The Moderating Role of Product Involvement and Brand Familiarity Daytona Room 2.2c Visual or Textual Superiority Effect? Investigating the Effect of Presentation Format and Individual Processing Propensity on Mental Imagery of Online Product Information Daytona Room 2.2d How Anthropomorphic Naming Increases Purchase Intentions for Irregular Produce Daytona Room 2.3 Special Topic Session: Advancing Computational Advertising Research Pensacola Room

1:15pm EDT

Lunch - Meet the Editors Lunch - Siesta Room

2:45pm EDT

3.1 Alternative Approaches to Ad Measurement Palm RoomHilde Voorveld 3.1a The effects of commercial breaks on ad and program memory: A neurophysiological study Palm Room 3.1b Exploring out-of-home advertising effectiveness through facial recognition systems Palm Room 3.1c A computational approach to Facebook advertising: Measuring media effectiveness by platform, device, and placement Palm Room 3.1d Can We Turn Advertising into Experiences? College-Aged Young Consumers' Perception of Autonomous Sensory Meridian Response (ASMR) Advertising Palm Room 3.2 Cause Related and CSR Appeal Effectiveness Daytona RoomJoe Phua 3.2a The Effect of Psychological Distances and Message Fatigue on E-smoking Cessation PSAs in the Psychological Reactance Perspective Daytona Room 3.2b "We Are All in This Together": Brand Opportunism in COVID-19 Cause Related Marketing and the Moderating Role of Consumer Skepticism Daytona Room 3.2c Advocating Corporate Social Responsibility in These Uncertain Times of COVID-19? The Moderating Effect of Threat Persuasion in CSR Advertising Daytona Room 3.2d The Mediating Roles of Self-Efficacy and Response Efficacy in the Relationship Between Message framing and Coping Strategy Daytona Room 3.3 Special Topic Session: The Importance of (Risking) Offending Your Advertising Students Pensacola Room

4:15pm EDT

Afternoon Break Virtual Lobby - Siesta Room

4:30pm EDT

4.1 Understanding Message Appeals Palm RoomCharles Gulas 4.1a What's in a viral ad? An analysis of viral advertising through the elaboration likelihood model Palm Room 4.1b Effects and Presence of Sexual Appeals in Social Media: Interplay of Emotion Regulation, Sexual Self-Schema, and Cultural Difference Palm Room 4.1c The Effects of Message Order in Charity Advertising on Emotions and Donation Intention: The Mediating Roles of Negative and Positive Empathy Palm Room 4.1d "I" Have Type 1 Diabetes: Patient Influencers' Promotion of DTCA on Instagram through Narrative Transportation Palm Room 4.2 Ad Agency Philosophy, Diversity and Creativity Daytona RoomTeresa Mastin 4.2a Political Ideology: The Lurking Bias Challenging Ethnic Diversity in the Advertising Workforce Daytona Room 4.2b Examining Gender Diversity in Advertising: A Textual Analysis of Award-Winning Agency Websites Daytona Room 4.2c An Analysis of Agency Philosophies and Their Impact on Agency Performance Daytona Room 4.2d Margaret Fishback Takes a Walk Through the Creative Revolution: A Look at the Real-Life Lillian Boxfish and Her Extraordinary Copywriting Career Daytona Room 4.3 Special Topic Session: The Complexity of Brands Taking A Stand Pensacola Room

6:30pm EDT

AAA Members' Meeting Siesta Room

7:30pm EDT

President's Reception Siesta Room

10:00am EDT

5.1 Influences on Message Effects Palm RoomHarlan Spotts 5.1a Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories Palm Room 5.1b Stranger Danger? Cue-based Trust in Online Consumer Product Review Videos Palm Room 5.1c The Role of Unexcepted Articulation and Transportation Experience in Evaluating Article-Form Native Advertising Palm Room 5.1d Desirability or Feasibility? How Spatial Distance Between Product and Model Influence Product Evaluation Palm Room 5.2 Gender Targeting Effects Daytona RoomSara Rosengren 5.2a Are You Man Enough: Masculinity Advertising Appeals Across Print Ads Daytona Room 5.2b You can't shop with us: How U.S. based, value and mid-market online clothing retailers position their plus-size female clothing sections Daytona Room 5.2c Like the Dad in the Ad: Testing a Conceptual Model for New Fathers' Responses to Dadvertisements Daytona Room 5.2d Consumer Responses to Gender-Targeted Advertising: Computational Research Analyzing the 2020 Super Bowl Commercials Daytona Room

11:30am EDT

Morning Break Virtual Lobby - Siesta Room

11:45am EDT

6.1 Green Message Effectiveness Palm RoomDr. Kim Sheehan 6.1a Greenfluencers on Social Media: Positive Effects of Lower Popularity Metrics for Products sponsored by Green Influencers Palm Room 6.1b The Green Hotel: A Narrative Approach To Overcoming the Message Credibility Problem in Advertising Palm Room 6.1c Greener than Others? Exploring Generational Differences in Green Perceptions and Purchase Intentions of the US Consumer: Consumer Socialization and Social Intelligence Perspectives Palm Room 6.1d Comparing the Effects of Greenwashing Claims in Environmental Airline Advertising: Perceived Greenwashing, Brand Evaluation, and Flight Shame Palm Room 6.2 Social Media Effects Daytona RoomLauren Labrecque 6.2a The Role of Twitter Usage Motivations in Influencing Brand, Influencer, and Peer User Impacts on Native Ad Brand Outcomes Daytona Room 6.2b Contrastive and Assimilative Upward Comparisons with Social Media Influencers Daytona Room 6.2c Predicting Consumer Engagement towards Social Media Branded Content: A Computational Visual Analysis Approach Daytona Room 6.2d Understanding the Twitter Conversation about AI in Advertising based on Natural Language Processing Daytona Room 6.3 Special Topic Session: The role of experiential learning in advertising education Pensacola Room

1:15pm EDT

Lunch - Awards Lunch Lunch - Siesta Room

2:45pm EDT

7.1 Children, Ethics and Advergames Palm RoomAnna McAlister 7.1a How They Got to Sesame Street: Children's Television Workshop's Appropriation of Advertising Tactics for Effective Childhood Literacy Education Palm Room 7.1b Predicting Parental Advertising Mediation: The Direct and Indirect Influence of Perceived Addressability in Advertising Targeting Children Palm Room 7.1c Ethical side effects of corporate surveillance: synced advertising and its impact on chilling effects Palm Room 7.1d What if advergaming was effective before playing? The impact of advergame perceived legitimacy on attitudes and downloads intent. Palm Room 7.2 Personalized Advertising Effects & Brand Advocacy Daytona RoomJameson Hayes 7.2a Algorithmic Persuasion in Social Media. Identifying user groups based on awareness, appropriateness and coping ability Daytona Room 7.2b Who Uses My Data? Self-brand Connections and Personalized Advertising within Social Media Daytona Room 7.2c Understanding Personalized Recruitment Ads Effectiveness: The Role of Personalization Level and Message Involvement Daytona Room 7.2d What makes a loyal fan a brand advocate on social media? Capitalizing on brand page loyalty to build self-expansion benefits for fans Daytona Room 7.3 Special Topic Session: Translating Consumer Neuroscience into Advertising Research and Education Pensacola Room

4:15pm EDT

Afternoon Break Virtual Lobby - Siesta Room

4:30pm EDT

8.1 Pandemic Context Research Palm RoomGlen Nowack 8.1a Evoking Empathy, Seeking Solidarity, or Aspiring Normalcy: Which Appeals Better to SMI Followers During the Pandemic? Palm Room 8.1b Wearing Face Masks for Societal Gain or Avoiding Personal Loss? How Gain-Loss Frame and Self-Other Appeals Impact Consumer Compliance with the Face Mask Mandate Palm Room 8.1c Public Service Announcements on COVID-19 Through the Prism of Goal-Framing Theory Palm Room 8.1d Commenting on Brand Posts during a Crisis: The Relationship between Context-induced Moods and Brand Message Processing Palm Room 8.2 Political Advertising and Ethnic Targeting Daytona RoomCynthia Morton 8.2a Political Advertising in the United States: Persuasion Knowledge and Support for Regulation in Social Media Daytona Room 8.2b Why Am I Getting This Ad? How the Degree of Political Targeting and Political Fit Affects Persuasion Knowledge, Voter Attitudes, and Online Privacy Behaviors Daytona Room 8.2c Examining African Americans' Persuasion Knowledge and Coping of Advertisers' Use of Artificial Intelligence and Ethnic Affinity Targeting in Social Media Daytona Room 8.2d When Interruption Benefits: Impact of Goal Pursuit Context and Flow on Consumer Responses to In-game Advertising Daytona Room 8.3 Source Credibility & Celebrity Research Pensacola RoomMike Yao 8.3a Exploration of consumers' motives for following social media influencers on Instagram and the role of materialism Pensacola Room 8.3b Parallel and Synergistic Pathways to Celebrity Persuasion: Consumer Ideal-Celebrity and Celebrity-Product Congruence as Determinants of Expertise and Trustworthiness, and the Role of Involvement in Determining... Pensacola Room 8.3c The Effect of Source Credibility within the Experiential Atmosphere of Video Game Livestreaming Pensacola Room 8.3d Impartial Endorsements: Influencer and Celebrity Declarations of Honesty and Non-Sponsorship Pensacola Room